Software Product Management and Pricing Key Success Factors for Software Organizations

Başlık:

ISBN:

9783540769873

Personal Author:

Kittlaus, Hans-Bernd. author.

Edition:

1st ed. 2009.

Yayın Bilgileri:

Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.

Fiziksel Tanımlama:

X, 232 p. online resource.

Contents:

Responsibility for economic success (profitability across the life cycle) -- Definition of the total market and the target market (e.g. national vs. international) -- Scope and Positioning -- Definition of the packaging (product family vs. single product, name etc.) -- Controlling of Marketing -- Definition and Controlling of the sales channels -- License models -- Value vs. Cost Pricing, Strategic vs. tactical pricing -- Client for Development -- Requirements Management -- Definition and coordination of the support structure -- Competitive advantages and how to defend them.

Abstract:

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Subject Term:

Computer engineering.

Computer networks .

Software engineering.

Business information services.

Computer input-output equipment.

Computer programming.

Computer Engineering and Networks.

IT in Business.

Input/Output and Data Communications.

Programming Techniques.

Added Author: