Applications of Data Mining to Electronic Commerce

Başlık:

ISBN:

9781461516279

Edition:

1st ed. 2001.

Yayın Bilgileri:

New York, NY : Springer US : Imprint: Springer, 2001.

Fiziksel Tanımlama:

153 p. online resource.

Contents:

Applications of Data Mining to Electronic Commerce -- Personalization of Supermarket Product Recommendations -- Expert-Driven Validation of Rule-Based User Models in Personalization Applications -- Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising -- Data Mining for Measuring and Improving the Success of Web Sites -- E-commerce Recommendation Applications.

Abstract:

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

Subject Term:

Data structures (Computer science).

Data Structures and Information Theory.

e-Commerce and e-Business.

The Computing Profession.

Added Author:

Kohavi, Ronny.

Provost, Foster.