Social Networks and Trust
Başlık:
Social Networks and Trust
ISBN:
9780306476457
Personal Author:
Edition:
1st ed. 2002.
Yayın Bilgileri:
New York, NY : Springer US : Imprint: Springer, 2002.
Fiziksel Tanımlama:
XVI, 269 p. online resource.
Series:
Theory and Decision Library C, Game Theory, Social Choice, Decision Theory, and Optimization, 30
Contents:
Introduction: Embedded Trust -- Social Network Analysis and Game Theory: Basic Concepts and Assumptions -- A Game-theoretic Model for Control Effects in Social Networks -- A Stochastic Model for Information Diffusion in Social Networks -- Contracting in Information Technology Transactions: A Survey -- Buying a Used Car: An Experiment -- Summary and New Perspectives.
Abstract:
Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.
Ek Kurum Yazarı:
Dil:
English