1 • Introduction -- Framework -- Fundamentals -- Summary -- 2 • Measurement of Physical Attractiveness -- Development -- Measurement Process -- Measure Qualification -- Measure Reliability -- Self-Measures versus Other Measures -- Measure Validity -- Moderate Physical Attractiveness -- Research Procedure: Experimental Design -- Measurement Limitations -- 3 • Interpersonal Realities -- Expectations and Assumptions -- Psychopathology -- Educational Milieu -- Social Deviance -- Crime and Courts -- Helping Behavior -- Conclusion -- 4 • Interpersonal Reciprocations -- Romantic Attraction -- Nonintimate Liking -- Employment -- Conclusion -- 5 • Intrapersonal Realities -- Reality -- Interpersonal Outcomes -- Personality -- Physiological Effects -- Prospective Horizon -- 6 • Determinants of Physical Attractiveness -- Hierarchical Rankings -- Sex Differences -- The Face -- Physique -- Height -- Perceptual Distortions -- Association -- Context -- Conclusion -- 7 • Persuasive Communication: Original Research -- The Need -- Persuasive Communication -- Physical Attractiveness -- Physical Attractiveness and Persuasive Communication -- Research Problem and Hypotheses -- Research Methodology -- Analyses and Results -- Conclusions -- Practitioner Implications -- Future Research -- Theoretical Proposition -- 8 • Cultures and Societies -- Cross-Cultural Corroboration -- Response by Society -- Applications -- Expanding Plight -- 9 • Science and Theory -- Philosophy and History -- Current Knowledge -- Theory -- Future Research Quests -- References.