1. Private and Public Experiences and the Self -- Public and Private Psychological Events: Definitions -- The Self as Object: The Impact of Public Behavior on Self-Theory -- Self as Agent: The Relationship of Private Cognitions to Public behavior -- Private and Public Manipulations in Laboratory Experiments -- Conclusions and Implications -- 2. Self-Identification: Toward an Integration of the Private and Public Self -- Self-Identification -- Motives Reconsidered: Desired Identity Images -- Private and Public Behavior Reconsidered: Audiences -- The Influence of the Private Self on Self-Presentations -- The Influence of Self-Presentations on the Self-Concept -- Summary -- 3. Four Selves, Two Motives, and a Substitute Process Self-Regulation Model -- Two Motives -- Four Selves -- Self-Regulation and Substitute Process -- 4. Self-Presentation and Self-Evaluation: Processes of Self-Control and Social Control -- Social Control and Personal Control -- An Organizational Schema -- Self-Promotion and Self-Concept -- Summary and Conclusions -- 5. On the Convergence of Public and Private Aspects of Self -- The Self-Evaluation Maintenance (SEM) Model -- Public Versus Private Self-Evaluation Maintenance -- On the Convergence of the Public Self and the Self-Concept -- The Dilemma in Creating a Positive Impression -- Cognitive Loads and Convergence on Public Self and Self-Concept -- The Self-Concept Constrains the Public Self -- The Public Self Constrains the Self-Concept -- External Constraints on the Public Self and the Self-Concept -- Summary -- 6. Self-Presentation and the Phenomenal Self: On the Stability and Malleability of Self-Conceptions -- A Process Model of Self-Presentation and the Phenomenal Self -- The Phenomenal Self in Social Interaction -- Individual Differences in the Effects of Self-Presentation on the Phenomenal Self -- Conclusion -- 7. Striving for Specific Identities: The Social Reality of Self-Symbolizing -- The Subjective Conceptions of Identity Goals -- The Motivational Basis of Identity-Related Striving -- Social Implications of the Unique Motivational Basis of Self-Symbolizing -- Conclusion -- 8. Competence and Excuse-Making as Self-Presentational Strategies -- Self-image-Maintaining Strategies in Public and Private -- Maintaining Self-image Through Judgments of Similarity and Social Comparison -- Maintaining Self-image Through Beneffectance -- Maintaining Self-image Through Projection -- Gender -- Conclusion -- 9. A Socioanalytic Interpretation of the Public and the Private Selves -- Socioanalytic Theory -- Research Problems -- Caveats -- 10. The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory -- Empirical Support for a Need for Self-Esteem -- A Terror Management Theory of the Need for Self-Esteem -- Conclusion -- 11. Depression: A Self-Presentation Formulation -- Overview of Contemporary Cognitive and Interpersonal Models of Depression -- Depressive Self-Presentation -- Empirical Evidence for Self-Presentation in Depression -- Depressive Self-Presentation and the Reactions of Others -- Summary and Conclusions -- 12. Epilogue: The Next Decade of Self-Presentation Research -- Effects of Self-Presentation on the Inner Self -- Audiences and Relationships -- Cognition and Self-Presentation -- Convergence of Public and Private Selves -- Control -- Multiple Forms of Self-Presentation -- Conclusion -- Author Index.