The Wine Wars The Mondavi Affair, Globalisation and "Terroir"
Başlık:
The Wine Wars The Mondavi Affair, Globalisation and "Terroir"
ISBN:
9780230624917
Personal Author:
Edition:
1st ed. 2006.
Yayın Bilgileri:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Fiziksel Tanımlama:
XIII, 170 p. online resource.
Abstract:
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Ek Kurum Yazarı:
Elektronik Erişim:
Full Text Available From Palgrave Business & Management 2006 Packages
Dil:
English