The Luxury Market in India Maharajas to Masses
Başlık:
The Luxury Market in India Maharajas to Masses
ISBN:
9781137264169
Edition:
1st ed. 2012.
Yayın Bilgileri:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Fiziksel Tanımlama:
XI, 217 p. online resource.
Abstract:
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Ek Kurum Yazarı:
Elektronik Erişim:
Full Text Available From Palgrave Business & Management 2012 Packages
Dil:
English