Multinationals and Global Consumers Tension, Potential and Competition

Başlık:

ISBN:

9781137307293

Edition:

1st ed. 2013.

Yayın Bilgileri:

London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.

Fiziksel Tanımlama:

XVII, 263 p. online resource.

Series:

AIB Southeast Asia,

Abstract:

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Subject Term:

International business enterprises.

Industrial organization.

Asia -- Economic conditions.

International economic relations.

Marketing.

Communication in organizations.

International Business.

Organization.

Asian Economics.

International Economics.

Corporate Communication.