Customer Loyalty and Success
Başlık:
Customer Loyalty and Success
ISBN:
9780230374713
Personal Author:
Edition:
1st ed. 1995.
Yayın Bilgileri:
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 1995.
Fiziksel Tanımlama:
XIV, 292 p. online resource.
Abstract:
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
Ek Kurum Yazarı:
Elektronik Erişim:
Full Text Available From Palgrave Business & Management Archive Packages
Dil:
English