1. Obesity, bioethics and the lifestyle dispositif -- 2. Lifestyle as politics: choice and responsibility -- 3. Lifestyle as health: consumption and the ethics of the self -- 4. Lifestyle as identity: consumption and the ethics of the self -- 5. A cacophony of guidance: hearing, seeing and judging choices -- 6. Styles of resistance: the body, counter-conduct and critique -- 7. Relations of care: restless and endless transformation.