Behavioral and management science in marketing
Başlık:
Behavioral and management science in marketing
ISBN:
9780471071792
Yayın Bilgileri:
New York : Wiley, c1978.
Fiziksel Tanımlama:
v, 273 p. : ill. ; 25 cm.
Genel Not:
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Ek Kurum Yazarı:
Dil:
English