Pricing and revenue optimization
Başlık:
Pricing and revenue optimization
ISBN:
9780804746984
Personal Author:
Yayın Bilgileri:
Stanford, Calif. : Stanford Business Books, 2005.
Fiziksel Tanımlama:
xii, 355 p. : ill. ; 26 cm.
Contents:
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
Elektronik Erişim:
Table of contents
Dil:
English