Emotion and reason in consumer behavior için kapak resmi
Emotion and reason in consumer behavior
Başlık:
Emotion and reason in consumer behavior
ISBN:
9780750679763
Personal Author:
Chaudhuri, Arjun.
Yayın Bilgileri:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Fiziksel Tanımlama:
xv, 165 p. : ill. ; 23 cm.
Contents:
Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
Subject Term:
Consumer behavior.

Consumer behavior -- Psychological aspects.
Elektronik Erişim:
Publisher description
Table of contents only
Dil:
English