Preface -- Evaluation of Web Sites on Information and Entertainment Properties: The Role of Involvement / Sanjeev Swami, Ram Krishna-- An Examination of Consumer Behavior on eBay Motors / Mark P. Sena, Gerald Braun -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer Value / Thomas W. Porter -- A Synthesis and Analysis of Behavioral and Policy Issuesin Electronic Marketing Communications / Merrill Warkentin, Robert S. Moore, Melissa Moore -- Providing Value to Customers in E-Commerce Environments: The Customer's Perspective / Shailey Minocha, etc. -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Evolution of the Theory and Practice of Marketing in Light of Information Technology / Daniela Andreini -- The Internet and Global Markets / José Manuel Ortega Egea, Manuel Recio Menéndez -- Stance Analysis: Social Cues and Attitudes in Online Interaction / Peyton Mason, Boyd Davis, Deborah Bosley -- Application of Internet-Based Marketing Instruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK / Maria Madlberger -- The E-Mode of Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Locked In By Services: Willingness to Pay More and Switching Behavior in a Digital Environment / Manlio Del Giudice, Michel Polski -- Comparative Analysis of International Approaches to the Protection of Online Privacy / Peter O'Connor.