Strategies for generating e-business returns on investment
Başlık:
Strategies for generating e-business returns on investment
ISBN:
9781591404194
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Fiziksel Tanımlama:
electronic texts (x, 354 p. : ill.) : digital files.
Contents:
1. Customer relationship management : a strategy for success in electronic commerce / Nils Madeja, Detlef Schoder -- 2. Customer-centric Internet strategies : achieving competitive advantage through CRM / Călin Gurău -- 3. eCRM integration in e-business : first line of offense to competitive advantage / Cain Evans -- 4. The effects of IT on supply chain management in the automobile industry / Ki Chan Kim, Il Im, Myung Soo Kang -- 5. The potential of B2B commerce for competitive advantage / Ronan McIvor, Paul Humphreys -- 6. Know your why's and how's : towards a contingency model for industrial e-procurement / Jakob Rehme, Daniel Kindström, Staffan Brege -- 7. A framework for addressing minority suppliers as an e-business strategy / Dale Young -- 8. Alaska's embrace of digital opportunities / Ping Lan, David C. Yen -- 9. Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business? / Stephan A. Butscher, Frank Luby, Markus B. Hofer -- 10. Past purchasing behavior in e-commerce : the impact on intentions to shop online / TerryAnn Glandon, Christine M. Haynes -- 11. Identifying purchase perceptions that affect consumers' Internet buying / Thomas W. Dillon, Harry L. Reif -- 12. Strategic e-commerce aspects of the e-banking/e-lending industry / William T. Rupp, Alan D. Smith --
13. An e-business system development and modernization model to improve the profitability of investment decisions / Bahador Ghahramani -- 14. A complementary tele-working platform for data and voice networks / Philip Sotiriades, G.-P. K. Economou.
Abstract:
Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value.
Added Author:
Elektronik Erişim:
Full Text Available From IGI Global 2005 Packages
Dil:
English