1. The life event cycle / Florian Siems, Dominik Walcher -- 2. Optimizing consumer responses to mass customization / Ruth Mugge, Jan Schoormans -- 3. Resource implications of manufacturer-customer interactions in mass customization / Emmanuel Kodzi Jr., Rado Gazo -- 4. A multi-agent system for recommending customized families of products / Seung Moon, Timothy Simpson, Soundar Kumara -- 5. Developing interoperability in mass customization information systems / Ricardo Jardim-Goncalves, António Grilo, Adolfo Steiger-Garcao -- 6. Mass customization with configurable products and configurators / Mikko Heiskala ... [et al.] -- 7. A dynamic user centric framework for enhancing services effectiveness aiming at mass customization / Mario Belk ... [et al.] -- 8. Adaptive interaction for mass customisation / Gulden Uchyigit -- 9. Personalizing the TV experience / Regina Bernhaupt, David Wilfinger, Thomas Mirlacher -- 10. Affective human factors design with ambient intelligence for product ecosystems / Roger Jiao, Qianli Xu -- 11. Technological and psychological Fundamentals of psychological customization systems / Timo Saari, Marko Turpeinen, Niklas Ravaja -- 12. Expected and realized costs and benefits from implementing product configuration systems / Kasper Edwards -- 13. Usability and user experience evaluation methods / Regina Bernhaupt -- 14. Effective product customization on the web / Pratyush Bharati, Abhijit Chaudhury.