E-entrepreneurship and ICT ventures strategy, organization and technology
Başlık:
E-entrepreneurship and ICT ventures strategy, organization and technology
ISBN:
9781615205981
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2010.
Fiziksel Tanımlama:
electronic texts (404 p.) : digital files.
Contents:
1. An integrated business model innovation approach / Roman Boutellier, Markus Eurich, Patricia Hurschler -- 2. Internationalization strategy in new e-ventures / María Soto, Antonia Cabrera -- 3. Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing / Malte Brettel, Andreas Engelen, Florian Heinemann, Andreas Kessell -- 4. Crossing borders / Nicholas Maynard, Aaron McKethan, Michael Luger, Alekhya Uppalapati -- 5. Legitimizing innovative ventures strategically: the case of europe's first online pharmacy / Andreas Kuckertz, Karsten Schröder -- 6. Internet portals in rural areas / Laura Galloway, David Deakins, John Sanders -- 7. E-social entrepreneurship and social innovation / Morales Gutierrez, Ariza Montes -- 8. Enlisting online communicators in web 2.0 / Gianfranco Walsh, Simon Brach, Vincent-Wayne Mitchell -- 9. The role of creativity (and creative behaviour) in identifying entrepreneurs / Debbie Richards, Peter Busch, Ayse Bilgin -- 10. Education and training for the entrepreneurial employee / Cecilia Hegarty -- 11. Open scientific entrepreneurship / Harald von Kortzfleisch, Mario Schaarschmidt, Philipp Magin -- 12. Open source: collaborative innovation / Avi Messica -- 13. Enterprise resource planning / John Thomson -- 14. Delivery in the net economy / Anthony Scime, Anthony Scime --
15. Web 1.0, web 2.0 and web 3.0 / Tobias Kollmann, Carina Lomberg -- 16. Opensocial / Matthias Häsel -- 17. Enabling technologies in an ambient intelligence (AmI) system / Simrn Gill, Kathryn Cormican -- 18. Creating value through entrepreneurship / Andrea Bikfalvi, Christian Tarrés, Josep Esteva.
Abstract:
This book provides an overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an understanding of the important interface of e-business and entrepreneurship, this reference publication brings together academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment--Provided by publisher.
Elektronik Erişim:
Full Text Available From IGI Global 2010 Packages
Dil:
English