1. From information technology to social technology / Benjamin Yeo -- 2. Harness the wisdom of crowds / Aaron Shen, Matthew Lee, Christy Cheung -- 3. Using theoretical frameworks from the social sciences to understand and explain behaviour in social computing / Jacqui Taylor -- 4. Cultural and international aspects of social media / Thomas Mandl -- 5. Social contexts in an information rich environment / Gbolahan Williams, Iman Poernomo -- 6. Social computing / Chaka Chaka -- 7. Using Web 2.0 social computing technologies to enhance the use of information systems in organizations / Jean Pelet -- 8. Enhancing productivity through social computing / J. Sánchez, Omar Valdiviezo -- 9. Social networks and semantics / Ioan Toma ... [et al.] -- 10. Constructing and evaluating social software / Christopher Douce -- 11. Advanced multimodal frameworks to support human-computer interaction on social computing environments / Danilo Avola, Andrea Del Buono, Angelo Spognardi -- 12. A social relational network-based architecture for maintaining the media integrity and optimizing the quality of experience / Harilaos Koumaras ... [et al.] -- 13. Social computing and the new market / Jason Caudill -- 14. From real to virtual and back again / Andreas Kaplan, Michael Haenlein -- 15. Viral marketing via social networking sites / Ranadeva Jayasekera, Thanos Papadopoulos.