Electronic commerce management for business activities and global enterprises competitive advantages
Başlık:
Electronic commerce management for business activities and global enterprises competitive advantages
ISBN:
9781466618015
Personal Author:
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
Fiziksel Tanımlama:
electronic texts (490 p.) : digital files.
Contents:
Introduction to e-commerce in the global economy -- Web 2.0 and enterprise 2.0 -- Foundations of e-commerce: theories, online intermediaries, and e-commerce business models -- B2C e-commerce, C2C e-commerce, and e-recruiting -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce, online auction, supply chain management, and e-collaboration -- Mobile commerce -- Online payment systems -- Security and privacy in e-commerce -- E-Commerce systems development and web technologies -- Trends, ethics, and regulatory issues in e-commerce.
Abstract:
"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
Elektronik Erişim:
Full Text Available From IGI Global 2012 Packages
Dil:
English