Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García.