Transformation of entertainment culture throughout society and history / Ebru Karadogan Ismayilov, Gozde Sunal -- Leisure and entertainment as a creative space-time manifold in a post-modern world / Nadezhda Nikolaevna Pokrovskaia -- Entertainment and food tourism in the backdrop of late modernity and a reflection on Turkey / Aysegul Kesimoglu -- Negotiating spirituality: commodification of religious content in the entertainment industry / Ruly Darmawan -- Concurrence of sports and entertainment industries: Super Bowl / Guven Buyukbaykal, Yildiray Kesgin -- Bollywoodizing cricket!: a fascinating world of global sensibilities, entertainment revolution, cultural representation, and economic stunts / Sony Jalarajan Raj, Rohini Sreekumar -- The understanding of entertainment in press enterprises in Turkey / Cuneyt Binatli, Gozde Sunal -- An overview on presentation of entertainment in newspapers' weekend supplements / Nihal Kocabay Sener -- Entertainment on French television / Catherine Ghosn -- Transformation in daytime television programs in Turkey since 2000 / Ece Karadogan Doruk -- The past as a spectacle: the magnificent century / Selin Tüzün, Aygun Sen -- Rewarding work, representing work: the serious side of entertainment in globalised award shows / Lukasz Swiatek -- Globalization and the dynamics of work markets / Kristian Feigelson -- User-generated cinema: a new way of consumer co-creation? / Theresa Steffens, Thomas Döbler -- Historical epic as a genre in popular Turkish cinema / Ala Sivas Gulcur -- Violence and pornographic violence as a mass entertainment medium: a study on Spartacus series / M. Nur Erdem -- Leisure time marketing in the context of the entertainment industry / Ozgur Cengel, Yaman Oztek -- Experience marketing at retail environments / Gozde Oymen Kale, Ebru Ulusoy -- Eatertainment: the new era in lateral thinking: issues and competing trends in retailing / D. Zeynep Bayazit Sahinoglu, Figen Yildirim -- Customer responses to arts festivals: the effects of relationship marketing on cultural activities / Angela Chang -- Contemporary art museums' marketing strategies: the case of the Istanbul Modern Art Museum / Zeynep Guney Celebi -- Differences that matter: a new framework for evaluating marketing communication effectiveness in online social gambling / Wilson Ozuem, Jason Prasad -- The representation of public relations profession and public relations practitioners in the context of entertainment culture in Turkish TV series / Hilal Ozdemir Cakir -- The integration of entertainment and advertising: advertainment / R. Gulay Ozturk -- Entertainment media: times of branded content / Paula Cordeiro, António Mendes, José Mascarenhas, Sofia Lameira -- Acceptance of branded video games (advergames): a cross-cultural study Spain-USA / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- The use of humor in award-winning tv commercials in Turkey / Erdem Tatli, Urun Anil Ozdemir -- Advertisement as part of entertainment culture and its effects on city culture / Betul Onay Dogan -- The role of new media in contemporary entertainment culture / Ozgur Akgun -- Shared values in social media and comics scan communities as new belonging-marks / Alexandre Honório da Silva -- Digital entertainment culture and Generation Y: an evaluation on social network games in Turkey / Baris Kara, R. Gulay Ozturk.