Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar -- Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Özlem Hesapçi -- Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] -- How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Göçer, Tugba Örten Tugrul -- Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural -- Broadening the concept of green marketing: strategic corporate social responsibility / Özlem Alikiliç -- Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen -- Integrated waste management / Günay Kocasoy -- Sustainable waste management / Sami Gören -- Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay -- A modern approach to sustainable resource management: ecological footprint / Gökhan Tenikler, Murat Selim Selvi -- How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal -- Ethics in management and institutionalization of ethics / Ilknur Sayan, Güngör Karaca -- Corporate social responsibility and ethics in management in light of sustainable development / N. Öykü Iyigün -- Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir -- Environmental management accounting / Sevin Gurarda -- Disclosure for sustainability: the case of integrated reporting / Gözde Ünal, Ali Çoskun -- The effect of capital structure on profitability: an empirical analysis / Seda Erdogan -- The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dinçer, Ümit Hacioglu, Türker Tugsal -- The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural -- Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dinçer, Ümit Hacioglu, Fatma Beyaztas -- Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman -- The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob -- Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu -- Understanding the antecedents of customer loyalty by applying structural equation modeling / Gülhayat Gölbasi Simsek, Fatma Noyan Tekeli -- The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun -- Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan -- Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.