A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel Taskiran -- Gamification and social media as tools for tourism promotion / Magdalena Kachniewska -- Social media as an advertisement tool: strategical need of being more experiential / Füsun Topsümer, Dincer Yarkin -- Advertising in games: advergaming applications in the tourism industry / Evrim Celtek -- The organizational structure of advertising agencies and new directions / Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The role of social media in international advertising / Kijpokin Kasemsap -- Corporate advertising at the age of social media / Ercan Aktan, Mehmet Nejat Ozupek -- Identity is what we sell / Anette Horn, Peter Horn -- Effective, privacy-first display advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the public opinion about the enlargement of the European Union / Ebru Nergiz -- Turkish healthcare industry promotional practices and digital era / Bilgen Basal -- The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along / Shu-Chuan Chu, Yeuseung Kim -- Employing a mixed method to explore mobile social media users' big data privacy concerns / Kenneth C. C. Yang, Yowei Kang -- Advertising ethics in the social media age / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel, John Kellden -- Subliminal advertising and its ethical dimensions in the social media age / Meral Elci, Arzu Sert -- Digital advertising practices and its impacts on students: an application in the public and private universities in Turkey / Ibrahim Kircova, Dilaysu Cinar -- The use of myths as an advertisement strategy at the age of social media / Ugur Kilinc -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy.