Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano -- A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille -- Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] -- Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha -- Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker -- Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers -- Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber -- Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit -- Towards a benchmark in the innovation of the retail channel / Milena Viassone -- Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] -- Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo -- Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap.