Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadırcı, Aysegül Sagkaya Güngör -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskın Dirsehan --

Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair.