Global consumer behaviour in luxury goods markets / Yuping Li -- Consumer behaviors and contemporary attitudes in luxury markets / Gemma García Ferrer -- Consumer behavior regarding luxury perfumes: key elements for marketing strategy design / Mónica Díaz-Bustamante, Sonia Carcelén -- Analyzing countries for their luxury potentials: a macromarketing approach / Taskın Dirsehan -- Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods / Fabrizio Mosca, Cecilia Casalegno -- Conceptualizing and measuring content marketing in luxury firms: an exploratory analysis / Elisa Rancati, Niccolo Gordini, Alexandru Capatina -- The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands: how has it changed from the company perspective? / Paola Peretti, Mohanbir Sawhney -- Strategies for luxury fashion brands' targeting the young audience: how to link celebrity endorsements and brand extensions with social media / Carmen Moreno-Gavara, Ana Jiménez-Zarco -- A study of the impact of social networking communities on the consumption of beauty luxury products / Lynsey E. Macdonald, Irene García Medina, Zahaira F. González Romo -- Old and new distribution channels in the luxury sector / Fabrizio Mosca, Elisa Giacosa -- The relationship between fast fashion and luxury brands: an exploratory study in the UK market / Cesare Amatulli [and 3 others] -- The role of the founder's DNA throughout crisis: the revitalization of Moncler / Piergiorgio Re [and 3 others].