Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das --

Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas.