Private label management: insights and research directions / Sebastian Molinillo [and 4 others] -- Reviewing the role of store brands in the global retail industry / Kijpokin Kasemsap -- Attitude toward private label brands: a model for the Spanish fast-moving consumer goods market / Mónica Gómez-Suárez, María Pilar Martínez-Ruiz -- Private labels in Chile: influential factors in the purchase intention / Mónica Gómez-Suárez, Galo Paiva, Berta Schnettler -- Private labels at the service of retailers' image and competitive positioning: the case of Tesco / María Pilar Martínez-Ruiz [and 3 others] -- Spanish food private labels: in search of a differential positioning / Rafael Marañón, María Puelles Gallo -- Brand equity of store brands and its effect on customer value: Spanish consumer goods retail sector / Natalia Rubio, Nieves Villaseñor, Maria Jesús Yague -- Choice of national brand vs. private label "me-too" new products in a multicultural context: understanding consumer innovativeness / Mónica Gómez-Suárez, Carmen Abril -- Does packaging matter?: private labels' dress codes and consumer choice / Rita Coelho do Vale, Pedro Verga Matos -- Managing in-store stimuli for different private label tiers / Álvaro Garrido-Morgado, Óscar González-Benito, Mercedes Martos-Partal -- Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: empirical evidence from Spain / José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López --

Private label sales through catalogs with augmented reality / Gerardo Reyes Ruiz, Samuel Olmos Peña, Marisol Hernández Hernández -- Premium and value-added private labels: the case of private labels in sustainable FMCG markets / Victoria Labajo -- The impact of consumer values and perceived corporate social responsibility on the attitude towards genetically modified food: implications for private branding strategies / Giovanni Pino, Juan José Blázquez-Resino -- The role of private labels in the organic food market / Miguel Llorens, Sonia Carcelén -- Fair trade and innovation in the shopping channel: NGOs' private label strategies as a retailer of fair trade products / Carme Moreno-Gavara, Ana Isabel Jimenez-Zarco -- Importance and role of retail brands in a non-food market: a case study of DIY retailing in Spain / Gonzalo Moreno Warleta, Mónica Díaz-Bustamante Ventisca, María Puelles Gallo -- Generic drugs in the pharmaceutical market: a European perspective / Mercedes Rozano -- Selling OTC medicines in supermarkets: a challenge for the European market / Luisa Fauvel Zamora, María Puelles Gallo, Gérard Cliquet -- Online distribution strategies: a mix of globalization and diversification in the fashion market / Alicia Izquierdo-Yusta [and 3 others] -- Private label in the tourism industry: the effects of economic crises / Juan José Blázquez-Resino, Cesare Amatulli, Giovanni Pino.