Re-inventing organizational creativity and innovation through adopting a service-based working culture / Sanna Ketonen-Oksi -- Employee creativity to deliver organizational performance improvements: a multiple case study research design / Emanuela Scarmozzino, Vincenzo Corvello -- Searching in the past new strategic approaches: creating and appropriating value through tradition / Tommaso Savino, Antonio Messeni Petruzzelli, Vito Albino -- The case for informal spaces in the workplace / Monica Biagioli -- A fuzzy cognitive map-based approach for understanding value creation mechanisms of artistic interventions / Daniela Carlucci, Giovanni Schiuma, Roberto Linzalone -- Students' creativity and entrepreneurial learning for developing corporate entrepreneurship / Giustina Secundo [and 3 others] -- Crowdsourcing and crowd participation: incentives in the OR.C.HE.S.T.R.A community / Stefano Consiglio [and 3 others] -- Cultural organizations push for territory's growth: the case of "Armonie d' Arte" festival / Rocco Reina [and 3 others] -- The creative economy in Balkan countries / Valentina Ndou, Giovanni Schiuma.