The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta --

The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund.