A model for interactive advertising narration / Filiz Resuloglu, Recep Yılmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytaç Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim Çeltek -- Advergamers: new advertising fans of the digital age / Veysel Çakmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur Kılınç -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Yılmaz, Ali Çakır, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Altıparmak -- A literature review on the viral advertising narrative structure / Murat Koçyigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Sayımer, Banu Küçüksaraç -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in narrative advertising / Gülten Arslantürk -- QR code advertisements in tourism marketing / Evrim Çeltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas.