Let's talk SMAC: the status of business today / Cathrine Linnes -- From social networks to mobile social networks: applications in the marketing evolution / Zhenzhen Zhao, Christine Balagué -- Apps-commerce in emerging markets: insights and future business models / Sajad Rezaei, Maryam Emmi -- Security problems in cloud computing environments: a deep analysis and a secure framework / Mouna Jouini, Latifa Ben Arfa Rabai -- How cross-platform technology can facilitate easier creation of business apps / Tim A. Majchrzak [and 4 others] -- Essential of apps marketing implementation and e-commerce strategies: apps users' decision-making process / Sajad Rezaei, Chew Hong Wee, Naser Valaei -- Mobile social commerce / Christine Balague, Zhenzhen Zhao -- Brand personality, social status, and physical vanity in building luxury fashion branded apps / Shanthi Bavani V. Raja Mohan, Sajad Rezaei -- Post-purchase apps usage attitudes: revisiting trust, customer satisfaction, and loyalty of apps usage / Sajad Rezaei, Srikaanth Sivasubramaniam, Ree C. Ho -- Apps in hospitality and tourism: conceptualization of branded apps in building traveler satisfaction and loyalty / Sajad Rezaei, Milad Kalantari Shahijan -- Augmented reality apps for tourism destination promotion / Roya Rahimi, Azizul Hassan, Ozlem Tekin -- Antecedents of apps channel selection: a research proposal / Mark Arjun Muthukumaran [and 3 others] -- Value and risk: dual pillars of apps usefulness / Gu Manli, Sajad Rezaei -- The future of apps: a smart investment for business / Cathrine Linnes, Brian R. Metcalf, Milad Kalantari Shahijan.