Key challenges and opportunities in web entrepreneurship
Başlık:
Key challenges and opportunities in web entrepreneurship
ISBN:
9781522524670
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Fiziksel Tanımlama:
PDFs (291 pages) : illustrations.
Contents:
The role of business model development in the ex-post creation of online entrepreneurial opportunity / Ipek Koçoglu, Ali E. Akgun, Halit Keskin -- The corporate social network (CSN) in SME's: a tool for a collective intelligence culture / Isabelle Choquet, Jacques Folon -- Entrepreneurial initiative to develop a web-based knowledge hub / Gianita Bleoju [and 3 others] -- Lean and digital: a case study on procurement and supply chain professionals' online social network / Oya Zincir, Adil Ünal, Murat Erdal -- E-Reputation in Web Entrepreneurship / Vincent Dutot, Sylvaine Castellano -- Social Media, Interfacing Brands in Relation to the Social Media Ecosystem / Ze Zook, Ben Salmon -- Brand reputation in the Facebook era: the impact of user generated content in brand reputation management brand reputation in the Facebook era / Pedro Mir-Bernal -- A cultural taboo: how social media is transforming the French 'slow food' hegemony / Jessica Lichy, Maher Kachour, Blandine Hetet, Patrick Kiley -- Role of internet in the development of medical tourism service in Tunisia / Olfa Bouzaabia, Rym Bouzaabia, Kais Mejri.
Abstract:
"[This book] is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks"--Provided by publisher.
Elektronik Erişim:
Full Text Available From IGI Global 2017 Packages
Dil:
English