Section 1. Corporate reputation strategies. Chapter 1. Public relations, organizational communication, and crisis management: advanced issues and approaches ; Chapter 2. Emotional labor as a reputation management technique in service organizations ; Chapter 3. Sustainable communication as a component of corporate reputation ; Chapter 4. Strategical reputation management in PR: the case of soma enterprise limited and BP ; Chapter 5. Corporate reputation management in times of crisis ; Chapter 6. The power of brand loyalty in creating enterprise value ; Chapter 7. Use of brand heroes in strategic reputation management: the case of Bacardi, Adidas, and Daimler ; Chapter 8. Reputation management: creating identity and building corporate image ; Chapter 9. Using corporate social responsibility as a public relations tool in reputation management ; Chapter 10. The power of associations in creating, building, and sustaining brand value -- Section 2. Reputation management in a digital world. Chapter 11. Issue management in the digital world ; Chapter 12. Corporate reputation and customer loyalty in social media: an analysis of Turkish mommy bloggers' instagram pages ; Chapter 13. Integrating public relations and social marketing: reputation management in digital PR ; Chapter 14. Reputation management in the age of big data ; Chapter 15. The use of second screen practices in reputation management ; Chapter 16. Branding, bonding, and a brand's reputation: the pottermore case -- Section 3. Corporate ethics and whistle blowing. Chapter 17. Putting humanity before brand reputation in the context of Turkey ; Chapter 18. Public relations, media relations, and reputation management.