Section 1. Innovation management. Chapter 1. Innovation in public systems: analyzing fast track legal systems ; Chapter 2. Innovation in the provision of medical services in india ; Chapter 3. Challenges and opportunities in urban farming: a study with reference to Chennai ; Chapter 4. Engineering the roadmap of reverse innovation: complexities in driving business processes from local to global destinations -- Section 2. Entrepreneurship and start-up enterprise management. Chapter 5. Analyzing start-up enterprise eco-system and convergence of global-local endeavors ; Chapter 6. Relationship lending and entrepreneurial behavior: a game-theoretic-based modeling -- Section 3. Corporate governance. Chapter 7. Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India ; Chapter 8. Leadership paradigm affecting SGA to drive organizational performance: a study of collaborator empowerment across organizations in Mexico -- Section 4. Business management. Chapter 9. Moderating effect of demographic variables on the relationship between personality traits and financial risk tolerance ; Chapter 10. Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters ; Chapter 11. Does internationalization of business-group-affiliated firms depend on their performance? ; Chapter 12. A study on financial performance analysis of Tata steel and Jindal steel works ; Chapter 13. Financial performance and valuation of Indian banks: David Cole model ; Chapter 14. Work role stress and employee outcomes: mediating role of job satisfaction ; Chapter 15. Globalization, trade competitiveness, and economic development: empirical evidence from India ; Chapter 16. A measure of e-service quality for banks: customers' perceptions and attitudes -- Section 5. Consumer and marketing research. Chapter 17. Shifting consumption experiences to the digital world ; Chapter 18. Offer attractiveness, decision conflict, and consumer response ; Chapter 19. Deriving psychodynamics among consumers through social media: a qualitative analysis of network performers ; Chapter 20. Factors affecting customer loyalty in NCR: an analysis ; Chapter 21. The taxonomy of methodological approaches in marketing research: retrospect and prospect.