Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities
Başlık:
Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities
ISBN:
9781522548355
Personal Author:
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Fiziksel Tanımlama:
20 PDFs (xi, 200 pages)
Contents:
Chapter 1. Neuromarketing -- Chapter 2. The challenge of neuromarketing -- Chapter 3. The neuroscience -- Chapter 4. The brain -- Chapter 5. Sensory and motor system -- Chapter 6. Memory -- Chapter 7. Emotions and feelings -- Chapter 8. Neuroeconomics -- Chapter 9. Technologies used to understand consumer's behavior -- Chapter 10. Neuromarketing stories -- Chapter 11. Ethical codes -- Chapter 12. Neuromarketing trends -- Chapter 13. Other applications of neuroemotions.
Abstract:
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"-- Provided by publisher.
Subject Term:
Elektronik Erişim:
Full Text Available From IGI Global 2018 Packages
Dil:
English