Section 1. Historical development of storytelling and its regional and popular uses. Chapter 1. A brief history of storytelling: from primitive dance to digital narration ; Chapter 2. The history of branding narratives: from oral culture to the digital age ; Chapter 3. Global narratives in Asian countries ; Chapter 4. Playing with the dead: transmedia narratives and the walking dead games ; Chapter 5. A song of transmedia storytelling: a case study on Game of thrones TV series ; Chapter 6. Tron and tron legacy, flight lines of reality: deterritorialization of human beings from places to spaces -- Section 2. Transmedia storytelling in game, cinema, television, and education. Chapter 7. Anxiety of the Avatar: relation of character design to reception in transmediatic games ; Chapter 8. Reflection of the cultural values in animation stories into transmedia ; Chapter 9. Transmedia and the vagueness of narrative structure ; Chapter 10. Survive in rating battles ; Chapter 11. Digital storytelling as a self-regulated learning tool -- Section 3. Storytellers and participatory culture. Chapter 12. Digitalization of labor: women making sales through Instagram and knitting accounts ; Chapter 13. Blogger mothers as a transmediatic narration: an examination on transmediatic narration used by blogger mothers ; Chapter 14. Digital storytelling as a part of participatory culture in communication and public relation practices ; Chapter 15. Fans' narrations: a study on the reproduction practices of branding stories in the context of participatory culture ; Chapter 16. The marketer as storyteller: transmedia marketing in a participatory culture ; Chapter 17. Use of food-themed films in destination selection -- Section 4. Transmedia storytelling as corporate and marketing communication. Chapter 18. Use of transmedia storytelling within the context of postmodern advertisement ; Chapter 19. Transmedia storytelling as a branding strategy through neuromarketing ; Chapter 20. Transmedia storytelling as a corporate communication strategy and its effect on corporate culture ; Chapter 21. From traditional to transmedia: transformation of the narrative strategies in the product/brand placement -- Section 5. New media and social movements. Chapter 22. The resistance of memories and the story of resistance: July 15 coup attempt and social movement in Turkey ; Chapter 23. To think future of journalism with virtual reality ; Chapter 24. American fundamentalism in the new media: transmedia narratives of Baptists, Evangelists, and Methodists ; Chapter 25. The construction of the social reality from the news narrative to transmedia storytelling: a research on the masculine violence and the social reflexes ; Chapter 26. The story of resistance: how do social movements tell their stories?