Smart marketing with the internet of things
Başlık:
Smart marketing with the internet of things
ISBN:
9781522557647
Yayın Bilgileri:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Fiziksel Tanımlama:
25 PDFs (xviii, 304 pages)
Contents:
Section 1. The essence. Chapter 1. An overview on IoT and its impact on marketing ; Chapter 2. The acceptance process of the internet of things: how to improve the acceptance of the IoT technology -- Section 2. Scopes of application. Chapter 3. Big data and digital analytics ; Chapter 4. Augmented reality and experiences: augmented reality, virtual reality, software, mobile AR, browsers, types, experience, application ; Chapter 5. Advantages of augmented reality, virtual reality, QR code, near field communication, geo-tagging, geo-fencing, and geo-targeting for marketing tourism ; Chapter 6. Real-time notifications: marketing applied to the internet of things ; Chapter 7. Data-driven mall advertising ; Chapter 8. Digital category management: how technology can enable the supplier-retailer relationship ; Chapter 9. Instant messaging chat bot: your new best friend? ; Chapter 10. IoT sustainability in higher education -- Section 3. Future trends. Chapter 11. Are millennials ready for the internet of things? ; Chapter 12. IoT digital service provider: towards smart living ; Chapter 13. An overview of main IoT trends applied to business and marketing.
Abstract:
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Provided by publisher.
Subject Term:
Elektronik Erişim:
Full Text Available From IGI Global 2019 Packages
Dil:
English