Section 1. Business models, management techniques, and organizational strategy. Chapter 1. An entrepreneurship-based four-helix model to overcome language and cultural barriers ; Chapter 2. The interactions between cultural intelligence, job burnout, and task performance of expatriates ; Chapter 3. Unravelling hurdles to organizational sustainability by virtue of sharing and creating knowledge ; Chapter 4. Demystifying the Indian way of doing business: an overview ; Chapter 5. Avatar-based management techniques for breaking down language and cultural barriers in modern Russian corporations -- Section 2. Marketing and digital presence. Chapter 6. Global marketing strategy in digital era: global online presence ; Chapter 7. Experiential marketing: strategies for the leisure industry ; Chapter 8. Influencing customers globally through unique branding and positioning strategy: a case study of Uber ; Chapter 9. Advertising adaptation: beyond standardization and translation of ads ; Chapter 10. Augmented reality as a marketing strategy for the positioning of a brand ; Chapter 11. Multilingualism as international marketing strategy: a linguistic study of product packaging in Nigeria ; Chapter 12. Consumer attitudes towards imported canned coffee beverages in Riau Province, Indonesia: alternative marketing strategies of structural model approach ; Chapter 13. Leveraging curiosity branding and content to remodel viewing habits: a case of Netflix in India.