Chapter 1. Cinema and social media: role of media in movie publicities in Turkish cinema industry -- Chapter 2. Online representation of culinary heritage in Turkey in the context of cultural policies -- Chapter 3. The use of cultural factors in storytelling in digital advertising: the case of Turkey -- Chapter 4. Glocal culture policies and social memory: the google doodle example -- Chapter 5. An alternative heterotopia against consumer culture: time banking project as a new perspective into the gift economy in network society -- Chapter 6. The digital cultural identity on the space drawed in virtual games and representat♯łve -- Chapter 7. Digitalization of culture and arts communication: a study on digital databases and digital publics -- Chapter 8. Museum digital innovation: the role of digital communication strategies in Torino museums -- Chapter 9. Spanish museum policies through social media to enhance communication with the stakeholders -- Chapter 10. Turkey's public diplomacy and digital communication tools -- Chapter 11. Digitalization in cinema in Turkey: a meta-analysis -- Chapter 12. Icts and cultural promotion in Africa: insights from recent research and case studies -- Chapter 13. Digital communication in a GIF culture: the graphic interchange format as a behavioral crossroad of contemporary paradigms -- Chapter 14. The status of digital culture in public relations research in Turkey: an analysis of published articles in 1999-2017 -- Chapter 15. Digital technologies: way forward for Nigerian languages literacy -- Chapter 16. Digital citizenship as new culture policy through public affairs perspective -- Chapter 17. Reappraising social media: the rise of the global digital family.