Section 1. Behavioral finance theory. Chapter 1. Behavioral finance vs. traditional finance ; Chapter 2. Linking personal values to investment decisions among individual shareholders in a developing economy ; Chapter 3. Chicken-egg dilemma for the relationship between price and volume in Borsa Istanbul ; Chapter 4. Does parasocial breakup affect the stock market returns?: evidence from an emerging market -- Section 2. Psychological concepts in behavioral finance. Chapter 5. Emotional finance plays an important role in investment decisions ; Chapter 6. Individual factors affecting the participation of Turkish people in the new individual pension system ; Chapter 7. Comparative analysis of service quality perception between public sector and private sector banks of India ; Chapter 8. Personality and emotional biases -- Section 3. Behavioral approach to financial issues and investment. Chapter 9. Determinants of market capitalization in India and its impact ; Chapter 10. Macroeconomics and its impact on stock markets of India, China, and Japan: ASIAN markets ; Chapter 11. Digital financial inclusion in India: a review ; Chapter 12. Employees perception regarding CSR initiatives of the companies in India -- Section 4. Behavioral corporate finance. Chapter 13. The impact of tax policies on behavior of Albanian taxpayers ; Chapter 14. Credit rating and its interaction with financial ratios: a study of BSE 500 companies ; Chapter 15. An impact assessment of goods and services tax in India through strategic analysis approach (SAA) ; Chapter 16. A review on role of macro and micro banking environment on non-performing assets management.