Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions.