Chapter 1. Popular culture and media intellectuals: relationship between popular culture and capitalism the characteristics of the media intellectuals -- Chapter 2. Popular culture and peer effects in consumption: survey of economic consequences -- Chapter 3. Popular culture and communication ethics: an assessment on Umberto Eco's numero zero -- Chapter 4. Big brothers are seducing you: consumerism, surveillance, and the agency of consumers -- Chapter 5. The effect of popular culture on TV program genres within globalization process -- Chapter 6. How do cartoon movies construct children's consumption habits for "special days"? -- Chapter 7. TV soaps influence on the attitudes of Kazakhstani women towards the represented Turkish way of life -- Chapter 8. The redefinition of arabism through satellite channels -- Chapter 9. "The modern daily life" in Turkey in the 1950s in popular play scripts of the state theater -- Chapter 10. The reflection of popular culture on calendar photos -- Chapter 11. Popular culture and iconology: reading today's icons as works of art -- Chapter 12. The popular culture of 3D printing: when the digital gets physical -- Chapter 13. A film analysis related to globalization and capitalist consumer culture and its reflections on advertising industry -- Chapter 14. Multiculturalism in cinema in the context of popular culture: where exactly Ferzan ŠOzpetek stands? -- Chapter 15. The colorful leak of postmodernism in the Turkish cinema Onur ŠUnl©ơ narratives: the reflection of the concept of postmodernism in cinema -- Chapter 16. Consumption in the digital age: a research on social media influencers -- Chapter 17. Black lives matter vs. all lives matter in the generation of "hashtivism": constructing the paradigms of cyber-race -- Chapter 18. The diffusion of mobile telephony in popular culture -- Chapter 19. Popular culture discourse and representation of the organizations' dark side -- Chapter 20. Art and brand contamination: how brands have blurred the distinction between low culture and high culture -- Chapter 21. Self-laundering for marketing: maintaining sustainability -- Chapter 22. The concept of power in the Nigerian religious discourse: a study of advertising copies by pentecostal and charismatic churches.