Section 1. Narrative components in advertising. Chapter 1. An analytical review on fundamental narrative components and their reflections in advertising ; Chapter 2. Types of focalization in advertising narrative ; Chapter 3. Expectation horizon in narrative advertising ; Chapter 4. Product placement with the context of character and narrator ; Chapter 5. Narrative distance in advertising texts ; Chapter 6. Stadiums as a narrative space in advertising ; Chapter 7. The concept of metalepsis and classifications of metaleptic uses in TV commercials ; Chapter 8. Chronotopes as a component of ideological narrative in political advertisements -- Section 2. Social and historical dimensions of advertising narratives. Chapter 9. Advertising discourse and "new" ideologies in Spain ; Chapter 10. The structural transformation of narrative advertising in Turkic Republics ; Chapter 11. The social construction of the reality via narrative advertising ; Chapter 12. Changing generations, changing consumers and transformation of advertising narrative ; Chapter 13. Historical transformation of unique selling proposition (USP) in advertising narration ; Chapter 14. A brief history of rhetoric in narrative advertising ; Chapter 15. Development of digital communication technologies and the new media -- Section 3. Narrative interactions between advertising and other communication forms. Chapter 16. Narrative adverting and multi-platform storytelling: a critical review of current literature and best campaign practices ; Chapter 17. Convergence, divergence, and narrative integration in public relations and advertising ; Chapter 18. New communication techniques and online image management via narrative advertising ; Chapter 19. Digital advertising narration and online reputation management ; Chapter 20. The interaction of memes and digital rhetoric with stereotypes ; Chapter 21. Discussing facebook algorithm and ads in the context of political manipulation and negative campaign ; Chapter 22. A neuromarketing based approach on the usage of narratives in the advertising -- Section 4. Opportunities and threats in narrative advertising. Chapter 23. The irony as a narrative advertising strategy ; Chapter 24. Brand storytelling and narrative advertising ; Chapter 25. Narrative strategies for brand positioning ; Chapter 26. The features of new communication channels and digital marketing ; Chapter 27. The narrative of fanaticism in advertising ; Chapter 28. Adapting collective tendencies in narrative advertising ; Chapter 29. New communication strategies and the future of advertising narration ; Chapter 30. Narrative practices in central bank communication.