The journey of Chumbak from mail to mall - leveraging social media networks for on-going dialogue with customers

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[Bingley] : Emerald Group Publishing Ltd., 2015.

Fiziksel Tanımlama:

1 online resource (22 p.) : ill.

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Published also as v. 5, no. 4, 2015 of Emerald emerging markets case studies.

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Emerald emerging markets case studies.

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English