Yes Bank : innovation in money transfer
Başlık:
Yes Bank : innovation in money transfer
Personal Author:
Yayın Bilgileri:
Bingley, U.K. : Emerald Group Publishing Limited, 2015.
©2015
Fiziksel Tanımlama:
1 online resource (3 pages) : 11 illustrations.
Series:
Emerald emerging markets case studies, volume 5, issue 6
Genel Not:
Gaining a better understanding of the process of creating new services, especially in the banking industry. Understanding the context in which YES BANK operated when it created YES MONEY. Drawing general lessons that can be applied to innovation, especially in emerging markets.
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Abstract:
This case describes the creation of YES MONEY: a domestic remittance service for migrant workers. Broadly, the case is about conceiving and deploying an information and communication technology-based solution for financial inclusion. It describes how Anand Bajaj, chief innovation officer at YES BANK, created a solution for migrant workers who wished to send their money to their families in rural India.
Reading Level:
Undergraduate Business students and MBA students.
Corporate Subject:
Çeşit:
Elektronik Erişim:
Full Text Available From Emerald Case Studies 2015 Packages
Dil:
English