Murrah Dairy : Thailand's first and only buffalo milk producer
Başlık:
Murrah Dairy : Thailand's first and only buffalo milk producer
Personal Author:
Yayın Bilgileri:
Bingley, U.K. : Emerald Group Publishing Limited, 2015.
©2015
Fiziksel Tanımlama:
1 online resource (16 pages) : 20 illustrations.
Series:
Emerald emerging markets case studies, volume 5, issue 7
Genel Not:
The expected learning outcomes are the increases in understanding on environment assessment (such as SWOT analysis, Porter's Five Forces, success factors), marketing strategy (product portfolio analysis, market-product analysis) and SME management, as well as abilities to propose growth strategies and marketing strategies for the firm.
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Abstract:
The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be used to achieve community benefits as well as private gains. With 11 years of experience, Murrah Dairy remains the first and only extensive dairy buffalo farm in Thailand. The market is growing, the brand is catching on and the company keeps expanding. Beginning with Murrah Farm in 2003, now Murrah Dairy now operates Murrah Farm, Murrah House and Mini Murrah Farm. The question now is where to go from here and what will it take to grow?
Reading Level:
The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses.
Çeşit:
Elektronik Erişim:
Full Text Available From Emerald Case Studies 2015 Packages
Dil:
English