Consumer culture theory : the seven year itch / Søren Askegaard, Russell W. Belk, Linda Scott -- Ideological outcomes of marketing practices : a critical historical analysis of child sponsorship programs / Leighann C. Neilson, Robert Mittelman -- Gifts and gifting in online communities / Tonya Williams Bradford, Sonya A. Grier, Geraldine Rosa Henderson -- When online recycling enables givers to escape the tensions of the gift economy / Valérie Guillard, Céline Del Bucchia -- Traversing the matriarch's domain : how young men negotiate the feminized space of fashion consumption and self-presentation / Dee Duffy -- The unspoken truth : a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption / Chihling Liu, Debbie Keeling, Margaret Hogg -- Sharing the meal : food consumption and family identity / Benedetta Cappellini, Elizabeth Parsons -- "Your life when you've got everything is different' : forced transformations and consumption practices / Andrés Barrios, Maria G. Piacentini, Laura Salciuviene -- Attachment to digital virtual possessions in videogames / Rebecca Watkins, Mike Molesworth -- 'Doing privacy' : consumers search for sovereignty through privacy management practices / Jo En Yap, Michael B. Beverland, Liliana L. Bove -- A closer glance at the notion of boundaries in acculturation studies : typologies, intergenerational divergences, and consumer agency / Fatima Regany, Luca M. Visconti, Marie-Hélène Fosse-Gomez -- Cultural reflexivity and the nostalgia for glocal consumer culture : insights from a multicultural multiple migration context / Julie Emontspool, Dannie Kjeldgaard -- Homecoming tendencies : the art of preserving one's existence in places of origin / Pilar Rojas Gaviria -- Consumover citizens and sustainability discourse : practicing consumer agency through moving with commodities / Niklas Hansson, Helene Brembeck -- Different ways of saying goodbye : outlining three types of abandonment of a product category / Maribel Suarez, Marie Agnes Chauvel -- Myth busting : living in harmony with nature is less harmonic than it seems / Joachim Scholz -- Proximal and contagious indexicality : unpacking the meanings of celebrity-owned objects / John L. Lastovicka, Chadwick J. Miller -- The dirty pint : consumption objects in young people's extreme alcohol consumption and enactment of self / Hayley L. Cocker, Emma N. Banister, Maria G. Piacentini -- World's largest metaphor hits iceberg : travelling in trope on Titanic / Stephen Brown.