Consumer behavior : buying, having, and being

Başlık:

ISBN:

9780135153369

Personal Author:

Edition:

8th edition

Yayın Bilgileri:

Upper Saddle River, NJ : Pearson/Prentice Hall, 2009.

Fiziksel Tanımlama:

720 pages : color illustrations ; 29 cm.

Series:

The Prentice Hall International Series in Marketing

Subject Term:

Dil:

English