Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao -- Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.